Copywriter + Content Strategist

I don’t, just write copy, I help you build your business.

Attract. Persuade. Convert.

Copy for innovative B2B brands.

I won’t litter your copy or insult your intelligence with overused buzzwords or trite cliches. 

What I will do is put my 20 years of marketing experience to work for you and turn looky-loos into customers.

Hi, I’m Lori. I play with words so you don’t have to.   

Save the dull, monotonous crap for the copycats. Be different. Be bold. Hell, rock the whole damn industry boat. Dominate it with copy that will leave your customers begging for more. 

Copywriting Services

Sales and web copy for bloggers, small businesses, and entrepreneurs who want to stop leaving clients, cash, and opportunities on the table. If you’re tired of boring overused buzzwords that read more like a cloning experiment, gone bad, then let’s get started on changing the face of your messaging today.

Consulting Services

Content strategy consulting for those looking to bring clarity and intention to their brand. Re-align your copy with a clear direction that will have you showing up and standing out. If you’re done throwing things at the wall and having them fail, then get a laser-focused content strategy with a consultation session now.

Word Studio

Not ready to outsource? Get your FREE membership to the Word Studio where you’ll have access to butt loads of info like templates, cheat sheets, planners, videos, and more. You’ll have everything you need to learn how to write copy that converts. Start writing words that sell and make more money in your blog or business now.   

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Who I've Written Copy For

Is your copy as stale as three-day-old donuts? It doesn’t have to be. Sign up to get FREE writing advice from someone who’s been there, done it, and came out the other side reinventing her copy and herself.

The Blog 

The Hard Truth About Why You’re Not A Successful Blogger

By Lori Smith    Something I’ve been witnessing recently inspired me to write this post, but I’ll warn you now it might come across a little harsh. If you’re the type who gets their feathers ruffled easily, then you might want to skip this one altogether because...

How To Develop A Unique Brand Voice The Easy Way

By Lori Smith   Your brand voice is what makes your blog or business unique and helps it stand out from the bazillion others out there. People want a deeper connection with the content they are reading and the person they are buying from. One way you do that is...

How To Write Sales Copy Like An Expert

By Lori Smith    Expertly written sales copy elicits emotion from your audience. Emotional responses inspires action and getting your visitors to click on that big ole' buy button is the exact action you want them to take. So what defines good copy?   There are 5...

5 Simple Copy Changes That Will Help You Get More Sales

By Lori Smith  Your copy is the key to your business' growth and sustainability. When you get the words right is when the magic happens. Have you ever found yourself influenced to buy something based on the incredible sounding copy? Raise your hand if you bought the...

How To Convey Authenticity In Your Content

By Lori Smith    My fear of being the real me almost killed my freelance business dreams. Yep, I almost murdered that baby, dead. I thought nobody would like the real me. I’m not your typical character. My humor is drier than a popcorn fart, and I’m sarcastic as hell....

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