By: Lori Smith
It’s predicted that videos will amount to 79% of online content in
2019. Wow, that’s a lot. Video content is increasingly becoming more
70% of marketing professionals have reported that video converts
better than any other type of content. Why? Putting a face to your
business humanizes it. Videos are an easier way to build trust and
If you’re still not convinced, consider this, videos provide the potential
for more interaction, engagement, and social shares.
If you find that your email, social media, or traffic has plateaued, then
maybe it’s time to put a face to your brand with videos.
10 Ways To Use Video In Your Business
1) Announcements – Share exciting news about your business such as
upcoming webinars, a new course or product, etc.
2) How-To Videos – Create a video to show your audience howto use a
new app, software, or how to design graphics for social sharing. You
can even share your screen, using a screen sharing app such as
Screencast-O-Matic, for creating a step by step tutorial.
3) Host a Q + A – Have your audience summit questions, and answer
them in a video. Then provide links back to relevant content on your
Or turn the tables and ask them questions about the biggest
struggles they have in their businesses. Then offer solutions to their
problems. Your audience will be more likely to engage while at the
same time you also build authority.
4) Behind-The-Scenes Look At Your Business – Show a
behind the scenes look into your business. A day in the life kind of
thing. Another idea is to give your audience a tour of your office.
Everyone loves to see the home offices of business owners. This is a
great way, to humanize your business.
5) Film A Recap Of A Blog Post – Some people don’t have the time to
read an entire blog post. Give your audience a break and provide a
video recap of your post.
6) Introduce Yourself And Your Business – Your audience
may or may not have read your about page. Why not create a video
telling them who you are and what you do? Use videos to educate
your audience about your services and how you can help them.
7) Share Your Opinion – If you have a different take, opinion, or theory
on a popular topic, share it with your audience. This will also
encourage audience engagement.
8) Create Tips And Tricks Videos – Share you best tips, tricks, or hacks
with your audience. Sharing information that they can’t get anywhere
else on your site makes it feel exclusive.
This type of insider information will only help further build a
relationship with your audience. It’s like you’re giving them secrets
only best friends share.
9) Weekly Chat Party – Host a webinar or live stream to discuss
different topics each week. Super easy way to create consistent video
content for your business. Connecting with your audience on a weekly
basis will foster relationships in a way that written content can’t.
Interact with your audience and make note, of what they have to say.
You can use this information as research for blog topics or your next
10) Film A Video Version Of Your Blog Post – Not everyone likes to
consume content in the same way. Give you audience options by
creating a video version of a complete blog post. You can use the
written version of your post as your script. How easy-peasy is that?
Videos can be intimidating. They can push you outside your comfort
zone, but it’s important for your business’ success to get on board
with this marketing trend.
on panic attack, then start small. Try short videos with Insta Stories or
an informal Facebook Live.
Practice makes perfect. Record a few run throughs to get comfortable
seeing your face on the screen. But don’t hesitate and get caught up
in fear. Pull the trigger and just do it.
Videos are playing a bigger role in online marketing. This is why they
need to become a integral part of your strategic content marketing
plan. Use the ideas above to start incorporating them in your business