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By: Lori Smith
I’m a firm believer in keeping a close eye on your expenses. I’m frugal to
a fault. I like to keep tabs on everything I spend and make sure I spend
wisely. My accountant makes sure of it too.
I’m all for investing in your business, but not at the cost of spending more
than necessary. There’s a line between wanting the latest tool (aka –
shiny object) and actually needing it, and it’s not even a fine line.
Knowing what tools to invest in to help run your business and get results
is crucial to your bottom line in more ways than one.
There’re some tools that are super awesome. But it’s important to
choose the right tool for the stage you’re at with your blog or business at
this time. This is especially, true foremail service providers.
Investing in an email service with all the bells and whistles is fine if you,
need it all those features right now.
Read on as I give you the lowdown on the top 6 email service providers
for bloggers and online businesses.
E-Mail Service Provider Comparison
MailChimp is a widely used email service provider among bloggers, but
not the best in my opinion. This was my previous email service, and I
found that MailChimp has some deliverability problems, along
with its design features are a little limiting.
With their free plan, you can have up to 2,000 subscribers and 12,000
emails per month. The paid plans begin at $10 monthly for unlimited
subscribers and emails. All their plans, both free and paid include landing
pages, unlimited emails, automation, and targeting with segmentation.
MailChimp gets the job done, but it’s not the most user-friendly, and the
free plan is somewhat restrictive on the amount of emails you can send
This is the email service I use and recommend. It’s very intuitive, and
again one of the more popular providers.
The free plan allows up to 1,000 subscribers with unlimited emails per
month This works great if you have email sequences you send out which
can add up to a lot of emails, quickly. They also have paid Small Business
Plans starting at $10 monthly. Can’t beat the price on this provider.
The best part of MailerLite is even with the free plan, they not only offer
forms, they also have landing pages available, segmentation, and
automation. Love this.
This is another popular email service provider in the blogging
community. It does have a lot of bells and whistles if you need them.
Plans include unlimited forms, drip for courses, landing pages,
automation. and more.
ConvertKit’s plans start at $29 monthly for up to 1,000 subscribers and go
up to $79 monthly for 5,000 subscribers. Larger plans require a quote.
I have to say those fancy features are enticing, but it is a bit pricey so be
sure you even need all the features it offers. .
The only complaint with Get Response is design issues. You will need to
know HTML to do any real design with it.
This email service only offers paid plans starting at $15 monthly up to
1,000 subscribers. Their plans include landing pages and basic
Get Response is reasonably priced, and great for those who prefer to use
HTML to design their emails.
This email service is not one you hear about all that often. The only
complaint is the price.
AWeber offers a 30-day free trial. After the trial period, pricing begins at
$19 a month for up to 500 subscribers. Their plans go up to 25,000
subscribers for $149 monthly. Anything beyond this requires a quote.
All plans include unlimited emails, automation, and segmentation. In my
opinion this is a little pricey as well. There are better options for your
This is one of the best email services if you host events. It has the
capability to manage event registrations.
The main downside to this provider is the email creation tools are
not the easiest to use.
They offer a 60-day free trial. After your trial ends, you have two
options Email and Email Plus. It’s important to note that E-Mail Plus is
the only one that includes automation.
The Email plans start at $20 monthly for up to 500 subscribers. While
Email Plus starts at $45 monthly for up to 500 subscribers. This is a little
expensive, especially if you have a large subscriber list.
Email marketing is the single best way to reach your potential clients.
But the only way to send marketing emails is by using an email service
Knowing what services, software or apps are right for you means being
real about where you’re at in your business, and what your goals are at
Everyone wants the best of everything for their business, but that doesn’t
mean you have to break the bank or eat away at your profits to get it.
The comparisons above will help you determine the right email service
that fits your needs and your wallet.
Follow Me For More Tips
Hey there, I’m Lori
I’m a copywriter and content strategist helping B2B brands with copy that increases their traffic and conversions. For those not ready to outsource, I also teach bloggers and online business owners how to write ahhh – maz – ing copy that sells.