By: Lori Smith
I’m a firm believer in keeping a close eye on your expenses. I see far
too often when bloggers post their income reports that their
expenses seem way out of proportion given their income. Some
posting, expenses that are almost 50% of their gross revenue.
Now, I’m sure they know what they’re doing. I don’t doubt that, but
for me, well I’m frugal to a fault. I like to keep tabs on everything I
spend and make sure I spend wisely.
I’m all for investing in your business, but not at the cost of spending
more than is necessary. There’s a line between wanting the latest tool
(a.k.a shiny object) and, actually needing it, and it’s not even a fine
Knowing what tools to invest in to help run your business and get
results is crucial to your bottom line in more ways than one.
There’re some tools that, are great. Awesome, in fact, but they’re not
all necessary for every stage of business. This is especially, true when it
comes to e-mail service providers.
Investing in an e-mail service with all the bells and whistles is fine if
you, actually need it. But what about when you’re just starting out?
What if you’re at a place in your business where all those fancy
features aren’t necessary?
Follow along as I give you the low down on some of the top e-mail
service providers for those just getting started with e-mail marketing.
E-Mail Service Provider Comparison
MailChimp is one of the most recognizable and widely used e-mail
service providers among bloggers.
With their free plan, you can have up to 2,000 subscribers and 12,000
emails per month. This works well when starting out, but you don’t
get automation or a landing page with the free plan.
MailChimp does have paid plans beginning at $30 monthly. This does
include a landing page, unlimited e-mails, automation, and targeting
MailChimp gets the job done, but it’s not the most user-friendly. It’s
also somewhat restrictive with the free plan.
This is the email service I use. Much more intuitive, and again one of
the more popular, providers.
The free plan allows up to 1,000 subscribers with unlimited emails per
month. This works much better if you have series emails you send out.
Which, can add up quickly. They also have paid Small Business Plans
starting at $10 monthly.
The best part of MailerLite is even with the free plan, they not only
offer pop-up forms, but they also have a landing page feature
available. Love this.
I’m not as familiar with, this provider, however, I have seen quite a few
bloggers mention it on social media. The only complaint being design
issues. Some say you have to know HTML to do any real design with it.
This e-mail service only offers paid plans starting at $15 monthly up to
1,000 subscribers. Their plans do include a landing page and basic
Get Response is reasonably priced, but some of the other options are
easier to use.
This e-mail service is not one you hear about all that often. Those I’ve
seen mention it, don’t seem to have any complaints except for the
AWeber offers a 30-day free trial. After the trial period, pricing begins
at $19 a month for up to 500 subscribers. Their plans go up to 25,000
subscribers for $149 monthly. Anything beyond this requires a quote.
All plans include unlimited emails, automation, and segmentation.
I feel this is a little too pricey for small businesses. There are much
better options for your money.
This is one of the best e-mail services if you host events. It has the
capability to manage event registrations.
The main downside to this provider is the email creation tools are not
the easiest to use.
They offer a 60-day free trial. After your trial ends, you have two
plan options E-Mail and E-Mail Plus. It’s important to note that E-Mail
Plus is the only one that includes automation.
The E-Mail plans start at $20 monthly for up to 500 subscribers.
While E-Mail Plus starts at $45 monthly for up to 500 subscribers.
This too seems expensive even for seasoned bloggers.
This is the most used e-mail service among top industry leaders, and I
must admit it’s the creme de la creme of e-mail service providers.
It does have all the bells and whistles. Plans include unlimited forms,
courses, landing pages, automation rules, emails, etc…
ConvertKit’s plans start at $29 monthly for up to 1,000 subscribers
and go up to $79 monthly for 5,000 subscribers. Larger, plans require
I have to say those fancy features are enticing, but if you don’t,
absolutely need them right now, they just end up being a waste of
E-mail marketing is the single best way to reach your potential clients.
The only way to send these e-mails is by using an e-mail service
Knowing what services, software or apps are right for you means
being real. Real about where you’re at in your business, and what your
Everyone wants what’s best for their business, but that doesn’t mean
you have to break the bank to get it.
I can tell you this much, with a little research you can find the right e-
mail service that fits your needs and your wallet.
What e-mail service provider do you use? Tell me below in the