How To Develop A Unique Brand Voice The Easy Way

How To Develop A Unique Brand Voice The Easy Way

By Lori Smith   Your brand voice is what makes your blog or business unique and helps it stand out from the bazillion others out there. People want a deeper connection with the content they are reading and the person they are buying from. One way you do that is...
How To Write Sales Copy Like An Expert

How To Write Sales Copy Like An Expert

By Lori Smith    Expertly written sales copy elicits emotion from your audience. Emotional responses inspires action and getting your visitors to click on that big ole’ buy button is the exact action you want them to take. So what defines good copy?   There are...
5 Simple Copy Changes That Will Help You Get More Sales

5 Simple Copy Changes That Will Help You Get More Sales

By Lori Smith  Your copy is the key to your business’ growth and sustainability. When you get the words right is when the magic happens. Have you ever found yourself influenced to buy something based on the incredible sounding copy? Raise your hand if you bought...
How To Convey Authenticity In Your Content

How To Convey Authenticity In Your Content

By Lori Smith    My fear of being the real me almost killed my freelance business dreams. Yep, I almost murdered that baby, dead. I thought nobody would like the real me. I’m not your typical character. My humor is drier than a popcorn fart, and I’m sarcastic as hell....

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