The Must-Have Strategies Of A Successful Blog: Part 1

The Must-Have Strategies Of A Successful Blog: Part 1

By Lori Smith A successful blogging strategy is more than just marketing the hell out of your content. The content has to be awesome, and it has to be specific to your target audience. But were you aware that awesome targeted content goes beyond good writing alone?...
Easy DIY How To For Analyzing Your Content

Easy DIY How To For Analyzing Your Content

By: Lori Smith  In case you didn’t already know, content strategy is my jam. Without a clearly defined plan for your content, you can’t begin to build dedicated followers. You’re content has to have purpose. Analyzing your content on a regular basis...
Why You Need To Audit Your Content For Brand Clarity

Why You Need To Audit Your Content For Brand Clarity

By: Lori Smith  So, what is a content audit anyway? A content audit is the qualitative analysis of your website’s content. Simply put, it’s a process where you assess all your content assets and determine the success and relevance of each piece of content...
How To Plan A Successful Video Content Strategy

How To Plan A Successful Video Content Strategy

By: Lori Smith    Videos – scary yes – not within your comfort zone,  probably – but I can’t stop emphasizing how important videos are to your business’ success. I admit, I’m just starting to develop a video content strategy for...

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