How To Develop A Unique Brand Voice The Easy Way

How To Develop A Unique Brand Voice The Easy Way

By Lori Smith   Your brand voice is what makes your blog or business unique and helps it stand out from the bazillion others out there. People want a deeper connection with the content they are reading and the person they are buying from. One way you do that is by...
How To Write Sales Copy Like An Expert

How To Write Sales Copy Like An Expert

By Lori Smith    Expertly written sales copy elicits emotion from your audience. Emotional responses inspires action and getting your visitors to click on that big ole’ buy button is the exact action you want them to take. So what defines good copy?   There are...
How To Convey Authenticity In Your Content

How To Convey Authenticity In Your Content

By Lori Smith       My fear of being the real me almost killed my freelance business dreams. Yep, I almost murdered that baby, dead. I thought nobody would like the real me. I’m not your typical character. My humor is drier than a popcorn fart, and I’m sarcastic as...
Why You Need To Be Careful With Your Content

Why You Need To Be Careful With Your Content

By: Lori Smith  Your content is your brand identity. It’s what you use to market your business, and if you’re not careful, it’s how you can put yourself out of business. Harsh truth I know, but a necessary fact to face if you want to build a...
How To Write High-Quality Content Your Readers Will Love

How To Write High-Quality Content Your Readers Will Love

 By: Lori Smith      Want to know something important about your business? Getting ranked higher in Google is now harder than its ever been. Why? The dreaded algorithm changes. Want to know something else? Quality content is going to be imperative for ranking purposes...

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