How To Write Sales Copy Like An Expert

How To Write Sales Copy Like An Expert

By Lori Smith    Expertly written sales copy elicits emotion from your audience. Emotional responses inspires action and getting your visitors to click on that big ole’ buy button is the exact action you want them to take. So what defines good copy? There are 5...
5 Simple Copy Changes That Will Help You Get More Sales

5 Simple Copy Changes That Will Help You Get More Sales

By Lori Smith Your copy is the key to your business’ growth and sustainability. When you get the words right is when the magic happens. Have you ever found yourself influenced to buy something based on the incredible sounding copy? Raise your hand if you bought...
How To Convey Authenticity In Your Content

How To Convey Authenticity In Your Content

By Lori Smith   My fear of being the real me almost killed my freelance business dreams. Yep, I almost murdered that baby, dead. I thought nobody would like the real me. I’m not your typical character. My humor is drier than a popcorn fart, and I’m sarcastic as hell....
Why You Need To Be Careful With Your Content

Why You Need To Be Careful With Your Content

By: Lori Smith  Your content is your brand identity. It’s what you use to market your business, and if you’re not careful, it’s how you can put yourself out of business. Harsh truth I know, but a necessary fact to face if you want to build a...
How To Kick Writer’s Block In The Butt

How To Kick Writer’s Block In The Butt

By: Lori Smith  With coffee in hand, you sit down at your computer to write. Twenty minutes later you’re still staring at a blank screen. Another fifteen minutes go by, and all you’ve managed to type is your byline. Has writer’s block ever happened...

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