By: Lori Smith
If there’s one thing you must learn as a blogger, it’s that content is the
backbone of your brand. It’s the best way to convey your message to
your audience and set you apart from others in your niche.
But, what kind of content should you be creating to build a solid
foundation for your business? The answer is evergreen content. For
those that aren’t familiar with this term, it’s content that continues to
be fresh and relevant year after year.
Evergreen content is the glue that holds everything together. Your
message your mission your goals are all included in these types of
articles. It’s what you use to deliver your message to your audience in
a way that they become your true fans.
Take this post your reading now, it will become part of my own
evergreen content. My niche is content creation and strategy. So this
topic fits perfectly within my evergreen content strategy.
Its relevance will never become outdated, so I can continue to use it
to promote my message for a long time to come.
Why Is Evergreen Content Important
Foundational content (another way to describe evergreen
content) is what you should be building your business on. It’s super
beneficial to growing your blog.
It’s the type of content that offers long-term value to your audience so
it can drive traffic, subscribers, and conversions for many years. Since
you can use it over and over, it cuts down on the amount of content
you need to produce, while still attracting readers.
Think of it as your fabulous personality that’s always on display, shows
people exactly what you have to offer, and makes them want to be
your best friend for life. That’s what evergreen content can do for your
It’s a good investment of your time, sets you apart as an expert, and
will improve your search rankings, and that’s what builds businesses.
So you need to start implementing evergreen content in your
Before we get into how to do that, let’s take a look at its common
Common Traits Of Evergreen Content
There are 3, common traits for this type of content. You’ll need to keep
these in mind in order, to create posts that will continue to work long-
1) Make It Sustainable – The best evergreen content retains its
relevance, and is as useful 3 yrs from now as it is today. Create content
that speaks to the problems of business owners today, tomorrow, and
Even though it might need a little updating from time to time, try to
create content that doesn’t require much maintenance. It will save
you loads of time. Think content that will stand the test of time.
2) Keep Your Topic Narrow – You need to have a sharp focus to ensure
your content meets a very specific need for your ideal audience.
The majority of your audience aren’t experts, so target your content to
beginners because that’s the level of people who will be searching for
your topic. There’s also more beginners out there, and you want your
content to appeal to the largest amount of potential readers.
3) Write In-Depth Posts – Give your content some depth. This is not
the time for 500-word posts. That won’t cut it. Evergreen content
should be comprehensive and be between 1,500 to 2,000 plus words,
the ability to explore a topic in detail. And that is what you want your
content to do. You want to address your ideal audience’s problem,
speak to their pain point, and offer a fully mapped out solution.
Besides Google’s algorithm favors longer posts so lengthy content is
just a good blogging strategy, and it’s especially important for
Types Of Evergreen Posts
Evergreen content attracts those that are truly interested in your
information. These are the visitors that will be more likely to check out
your other content. Here are a few types of evergreen content to
Resource list or checklist
How to posts
Questions and answer post
Timeless fundamentals for success
New methods or strategies
Things To Consider For Evergreen Content
1) Sustainable vs. timeless. There’re 2 types of evergreen content.
Either of these works equally well.
a) Content that will remain pertinent no
matter any cultural changes or how much time
b) Content that loses some relevance, but can
be easily updated to reflect changes in trends or
2) Social is transient. It’s difficult to keep up with the ever-changing
landscape of social media, but it’s still the best platform for sharing
evergreen content. It can be shared more often so make sure you have
a solid content marketing strategy.
3) Let your content stand out. Most bloggers already have evergreen
content without even realizing it. The problem is, it can get buried
under all those new posts that, are constantly being added.
When you perform your regular audits, and I hope you are, you can
pull out your evergreen content and update it with new information,
4) Create evergreen content in different forms. It doesn’t, always
have to be written posts. You could create infographics, videos or a
Don’t let it just lay there on your website. Pick it up and dust it off –
create something new with it.
5) Promote the hell out of your evergreen content. Don’t make the
mistake of promoting it only when it first goes live. Continue to
include it in your promotion schedule to get the most out of it.
6) Link link, then link some more. Use as many internal links as
possible. When your readers like what they see, linking to other
relevant posts, is the easiest way for them to connect with your other
7) Keep track of your analytics. You’ll want to track your top
performing evergreen posts that continue to drive traffic. Review
them to make sure they are well optimized.
8) Keep it fresh. Update it often (every 6 months is recommended)
with more topic related keywords or new information.
If you have posts that are on the exact same topic, consider
combining them to create more value.
To increase subscribers improve your content upgrades. Keeping it
fresh is the best way to get long-term results.
Evergreen content no doubt is one of the best ways to share your
message with your audience. You just have to write it. Here’re a few
tips on how to do that.
Tips For Creating Evergreen Content
– Evergreen content is about your brand. You’ll want to align this
content to your mission. Ask yourself, what do I want to be known for?
What message do I want to send to my audience?
– Make it emotional. Your content needs to make your audience feel
something. Speak to their problem and offer a solution that will have
them appreciating your help, while being entertaining at the same
– Skip using dates. Dates are only important if it’s a news piece or a
current event. Adding dates to your articles will render them old in a
short amount of time. The pace at which web content moves – a post
can become outdated within a couple of days.
– Include a contextual call to action. Create a free high-value content
upgrade that’s easy to consume, and customize it to the content your
audience is reading.
People guard their emails nowadays within an inch of their lives.
Everyone’s inbox is full of unwanted garbage. To get your readers to
click subscribe, you have to give them something of real value in
– Avoid using difficult to understand technical language.
Remember, the majority, if not all, of your audience, are beginners so
keep it simple. Use terms that are easy to understand. A 6th-grade,
reading level is recommended.
– For topics that are broad, consider creating a series. If your subject
includes, a wide range of information, then break it down into a
series of posts on each area of notable interest.
Don’t attempt to write a post on a topic so large that it ends up being
4,000 words or more. No one is going to read that to the end. Most
online business owners are one man shows. They don’t have time to
consume an article of that length. Keep it within the 1,500 to 2,000-
Evergreen content helps you to write less but will continue to drive
traffic, grow your email list, and get conversions. Isn’t that what we all
want for our business?
There are blogs that fail every day. Business owners that give up after
only a few months. Sad but true and it’s all because their foundations
crumbled. They didn’t have the right evergreen content to build on.
Here’s the thing, though, nobody has to fail. With a little thought,
planning, and execution, you can start laying the content building
blocks to a successful business. All by creating the right foundational
When you can create something in your business that continues to
work for you time and time again, and you only have to create it once,
then why not start creating it now?