6)Link link, then link some more. Use as many internal links as
possible. When your readers like what they see, linking to other
relevant posts, is the easiest way for them to connect with your other
7)Keep track of your analytics. You’ll want to track your top
performing evergreen posts that continue to drive traffic. Review
them to make sure they are well optimized.
8)Keep it fresh. Update it often (every 6 months is recommended)
with more topic related keywords or new information.
If you have posts that are on the exact same topic, consider
combining them to create more value.
To increase subscribers improve your content upgrades. Keeping it
fresh is the best way to get long-term results.
Evergreen content no doubt is one of the best ways to share your
message with your audience. You just have to write it. Here’re a few
tips on how to do that.
Tips For Creating Evergreen Content
– Evergreen content is about your brand. You’ll want to align this
content to your mission. Ask yourself, what do I want to be known for?
What message do I want to send to my audience?
– Make it emotional. Your content needs to make your audience feel
something. Speak to their problem and offer a solution that will have
them appreciating your help, while being entertaining at the same
– Skip using dates.Dates are only important if it’s a news piece or a
current event. Adding dates to your articles will render them old in a
short amount of time. The pace at which web content moves – a post
can become outdated within a couple of days.
– Include a contextual call to action. Create a free high-value content
upgrade that’s easy to consume, and customize it to the content your
audience is reading.
People guard their emails nowadays within an inch of their lives.
Everyone’s inbox is full of unwanted garbage. To get your readers to
click subscribe, you have to give them something of real value in
– Avoid using difficult to understand technical language.
Remember, the majority, if not all, of your audience, are beginners so
keep it simple. Use terms that are easy to understand. A 6th-grade,
reading level is recommended.
– For topics that are broad, consider creating a series. If your subject
includes, a wide range of information, then break it down into a
series of posts on each area of notable interest.
Don’t attempt to write a post on a topic so large that it ends up being
4,000 words or more. No one is going to read that to the end. Most
online business owners are one man shows. They don’t have time to
consume an article of that length. Keep it within the 1,500 to 2,000-
Evergreen content helps you to write less but will continue to drive
traffic, grow your email list, and get conversions. Isn’t that what we all
want for our business?
There are blogs that fail every day. Business owners that give up after
only a few months. Sad but true and it’s all because their foundations
crumbled. They didn’t have the right evergreen content to build on.
Here’s the thing, though, nobody has to fail. With a little thought,
planning, and execution, you can start laying the content building
blocks to a successful business. All by creating the right foundational
When you can create something in your business that continues to
work for you time and time again, and you only have to create it once,
then why not start creating it now?
Follow Me For More Tips
Hey there, I’m Lori
I’m a copywriter and content strategist helping B2B brands with copy that increases their traffic and conversions. For those not ready to outsource, I also teach bloggers and online business owners how to write ahhh – maz – ing copy that sells.