By: Lori Smith
With coffee in hand, you sit down at your computer to write. Twenty
minutes later you’re still staring at a blank screen. Another fifteen
minutes go by, and all you’ve managed to type is your byline. Has
writer’s block ever happened to you?
When you’re a business owner, your brain is constantly on overload.
There’re a million things to do, but you only have so much time during
the day to get it all done. When you finally do have the time to write,
your mind goes blank.
Forcing yourself to write is not going to make the words magically
appear on your screen. If anything, you’ll end up staring straight
ahead with a glazed look in your eyes asking yourself if it’s all worth it.
How many times have you wanted to give up?
When the going gets rough is just about the time when that evil
monster called self-doubt starts lurking over your shoulders. It fills
your mind with negative thoughts that makes it hard to focus on your
Writer’s block doesn’t have to be a dead end. Think of it more as just a
bump in the road. Something that you have to find a way to get over.
WHAT CAUSES YOUR WRITER’S BLOCK ?
Lack of inspiration
Has the well run dry of ideas? Did you think writing would be easy?
You’re not looking hard enough for inspiration.
Lack of motivation
Have you ever made up excuses for not writing? If you have, then
you’re just condoning laziness.
Your passion has waned
In the beginning, you could hardly contain the excitement you had for
your business. Lately, it’s just not there. Passion is not always a raging
You’re burned out
Are you overworked? Have you figured out yet that maintaining your
business is just as hard as setting it up? If you’re burning the candle at
both ends, at some point it will burn out.
Do you answer your cell phone during the day every time it rings? Are
you running errands for everyone else all the time? Ever heard of
Are you the type that over analyzes everything? Have you ever been
paralyzed by fear, unable to take action? Don’t make things more
When writing, do you agonize over every paragraph, sentence, and
word? Does it rob you of progress? Listen up all you Type A’s out there,
let go of it. Nothing is 100% perfect.
When you let any of these mental blocks affect your ability to write,
you’re giving them power they don’t deserve. Don’t end up allowing
them to become excuses to justify your self-doubt.
Some of the greatest authors have experienced writer’s block
themselves from time to time. If they can find ways to break through
it, so can you.
So what do you do when your brain is locked up, and the words are
trapped? Start by changing your mindset about what is causing it,
then find a solution.
WHAT IS YOUR SOLUTION?
Write using a different tool
Use Google Docs instead of your websites blog editor. Sometimes
using a different platform alone will make it easier to write.
Write at a different time
If you write during the day, try writing at night. Mix up your writing
schedule to see what works best for you.
Write in a different place
Do you write indoors? Move outside for a fresh perspective. A change
of view can give you a new outlook.
Write using a pen and paper
Take it offline by logging out of technology. Try writing the old fashion
Write everything down that comes to mind. Don’t worry about it
making sense. Just write.
Reread your other articles
You already have content you’ve written. Go back and reread it for
Listen to music
Music can lull you into a hyper-focused state. Turn on your favorite
music to block out any distractions.
Brain dumping is like freewriting, but more structured. Write down
your topic, then write everything you can think of related to it.
Reducing stress will free your creativity. Take a break and meditate for
twenty minutes. Clearing your mind will calm you, and get rid of toxic
Have a conversation with yourself about the topic you’re writing
Talking about your topic will help you find ways to describe it. Hearing
it out loud will aid you in developing your ideas and putting them into
Progress has to happen to move your business forward. Writer’s
block can stall that momentum. Kick it in the butt by finding a
that will build your authority. Engaging articles will help develop your
audience and turn your readers into customers.
Consistency is key for driving traffic to your website. If you’re not
publishing content on a regular schedule, your audience will grow
written this week. Your readers will end up abandoning your site for
another. Instead of rave reviews, you’ll be hearing nothing but crickets.