By: Lori Smith
I see a lot of confusion when it comes to the difference between
content strategy and editorial strategy. Although there’re a couple of
similarities, they are both different at the same time.
The definition of content strategy is – The planning for the creation
and publication of all useful content that supports the overall goals of
The definition of editorial strategy is – A strategy that defines your
specific target audience and identifies the right content/topics to best
serve your business, your ideal clients, and produces results for a
Whew, it’s no wonder so many get confused. Let me put it in simpler
terms for you. Content strategy is the creation of the copy on your site,
your sales/landing pages, etc., which are in alignment with your
While editorial strategy relates to content such as your blog posts,
newsletters, videos, or social media posts, that’s directed at your
target audience to produce the result you want for a specific goal
such as, build your email list, get people to buy your product, or
increase affiliate sales.
So, now that you have a clear on what an editorial strategy is, you
need to know how to set up an effective plan. I’ve designed an
Editorial Strategy Planner just for you. You can get free access below.
What You Need To Consider First
What are your business goals? – Say your goals are to build your email
list with a super useful incredible opt-in freebie. Maybe you have
loftier goals, like a must-have course you want to promote (in a non-
salesy way I’m sure).
Review your plans for your business to see what goals you
want to achieve either quarterly or for the year. Keep them in mind
when setting up your editorial schedule.
What amount of content will you need to get results? – You need to
have at least an estimate of the amount of content you need to
achieve a specific goal. This will differ depending on the goal you’re
You might not need to devote as many posts to promoting an opt-in
freebie as you would promoting and launching a course.
Do the necessary research to determine the number of posts you
need to publish to get the results you want.
What does your target audience need? – You can find out what your
audience needs by listening to them. Read their comments on your
posts, in Facebook groups or on social media. Pay attention to what
they’re struggling with, where they need help.
If you still have trouble understanding what your readers need, ask
them directly. Knowing what topics they care about, will help you
target your content to meet their needs.
Setting Up Your Editorial Strategy
Now that you know what to consider for a results driven editorial
strategy, how do you go about setting it up?
Well, that depends on your goals. What you schedule and when is
determined by the plans you have laid out for your business.
The key is to schedule the right content at the right time. You want,
what you publish to coincide with your plans. Your audience needs to
be consuming the right content that aligns with your goal at that
time. Content that engages your audience, and conveys the message
they want to read will inspire action.
So, that bring’s us to getting down to the business of writing it all out.
You have your notes. You have your plans. All that’s left to do is put
together your awesome, take my business where I want to go editorial
For some, it might be easier to schedule for 1 quarter at a time, and
that’s more than okay. Others may want to stay ahead of the game, by
scheduling everything for the entire year. The most important thing is
to be intentional in your scheduling. The content you publish should
be in alignment with each of your goals within the right time frame.
Your editorial strategy planner doesn’t have to be fancy it just has to
work for you. As in, you have to actually use it. If you don’t what’s the
To sum it all up, you need an editorial strategy that plans for results-
driven content. Otherwise, you’ll end up writing random content that
will get you nowhere.
You’ve got plans, dreams, and hopes for your business. Don’t let them
slip away because you failed to devise a solid editorial strategy.
If your not sure where to start with mapping out your plan, I’ve got
you covered. You can get free access to my Editorial Strategy Planner