By: Lori Smith
I see a lot of confusion when it comes to the difference between
content strategy and editorial strategy. Although there’re a couple of
similarities, they are both different at the same time.
The definition of content strategy is – The planning for the creation
and publication of all useful content that supports the overall goals of
The definition of editorial strategy is – A strategy that defines your
specific target audience and identifies the right content/topics to best
serve your business, your ideal clients, and produces results for a
Whew, it’s no wonder so many get confused. Let me put it in simpler
terms for you. Content strategy is the creation of the copy on your site,
your sales/landing pages, etc., which are in alignment with your
While editorial strategy relates to content such as your blog posts,
newsletters, videos, or social media posts, that’s directed at your
target audience to produce the result you want for a specific goal
such as, build your email list, get people to buy your product, or
increase affiliate sales.
So, now that you have a clear on what an editorial strategy is, you
need to know how to set up an effective plan. I’ve designed an
Editorial Strategy Planner just for you. You can get free access below.
What You Need To Consider First
What are your business goals? – Say your goals are to build your email
list with a super useful incredible opt-in freebie. Maybe you have
loftier goals, like a must-have course you want to promote (in a non-
salesy way I’m sure).
Review your plans for your business to see what goals you
want to achieve either quarterly or for the year. Keep them in mind
when setting up your editorial schedule.
What amount of content will you need to get results? – You need to
have at least an estimate of the amount of content you need to
achieve a specific goal. This will differ depending on the goal you’re
You might not need to devote as many posts to promoting an opt-in
freebie as you would promoting and launching a course.
Do the necessary research to determine the number of posts you
need to publish to get the results you want.
What does your target audience need? – You can find out what your
audience needs by listening to them. Read their comments on your
posts, in Facebook groups or on social media. Pay attention to what
they’re struggling with, where they need help.
If you still have trouble understanding what your readers need, ask
them directly. Knowing what topics they care about, will help you
target your content to meet their needs.