By: Lori Smith
Let’s, just go ahead and admit it, we tend to hold on to tradition and
can be a little too sentimental when it comes to our content. But,
what if bad content is hurting your business? Would you still feel the
same way about that post you wrote on why your cat is the cutest?
Deleting content is never easy in any situation. Deleting content on your
blog can be, absolutely panic-inducing. But, what if I told you that it
could improve your business, your traffic, and your search engine
Would you do it?
The content creation game has evolved with every new algorithm
change. It wasn’t that long ago that you could get away with writing
several posts daily of just a few hundred words. But, this quantity over
quality, keyword stuffing practice of yesterday doesn’t work today.
Times have changed, and the focus is now on quality articles that
offer real value. Search engines can and will penalize sites that don’t
follow theses new content rules. So, it benefits you to play the game
and play it correctly.
Most bloggers have caught on, and are now producing longer higher-
quality posts. But, you can’t forget about all that crappy under-
performing content because Google doesn’t forget about it.
If you’ve been blogging for any length of time, then chances are
you’ve amassed a lot of content. You probably have some of those
short posts that are of no value to your audience or you.
When was the last time you did an audit of your content? If the
answer is never, you might want to conduct an audit and analyze your
content for performance.
How To Let Go of Bad Content That’s Not Working
Deleting content on your site is not something you should consider
lightly. You first need to identify what posts are obsolete or not
performing well. There’re several ways to do this.
You can manually assess your blog archive by using a spreadsheet
to record data. It’s not the most time efficient way, but it gets the job
You can automate it by using the Panquin SEO Tool. Highly
What To Look For In Posts You Can Save
Posts on the same topic/series posts
Content on topics you covered in more detail in later posts.
You are sure to find, at least, some content that can be saved. There
might be articles that you can update for relevance. Others may just
need some rewrites that will make the information more valuable.
Another important factor to consider is why your content is not
Reasons Your Content Is Not Working
All your content revolves around you. Yes, it’s your business, your
passion, but it’s not about you. When it comes to your content, you
should be putting the interests of your audience first.
Your content is predictable, boring or simply just re-hashed
information. You should always stick to content writing guidelines,
but that doesn’t mean it has to be formulaic. Offer your audience an
element of surprise.
Lacks, a call to action. If you’re not telling your audience what you
want them to do next, then they’ll move on. This could result in an
increase in your bounce rate and a decrease in traffic.
You’re not marketing properly. Maybe the problem isn’t your
content. Maybe your stuff is awesome, but if you’re not marketing it
in a way that drives traffic to your site, then it’s not going to get seen.