By: Lori Smith
What’s stopping you from hitting record? Don’t like the sound of your
voice or the way you look on video? Afraid of looking like an idiot or
maybe you’re an introvert and don’t like coming out of hiding?
I get it. I’m an introvert, and I’m not exactly thrilled with coming out
from behind my computer screen either.
I wrote an article on how super important videos are and will
continue to be in your business. You can read the article here. The
statistics alone with blow your mind.
So, how do you get past the same ol’ hiding behind your screen
because it’s safe, to finding your mojo and killing it on video? It’s
actually kinda simple. You just DO it. It’s scary, but you just DO it.
Stop hovering over that record button, and you just DO it. If you have
to, buy a Just Do It shirt from Nike to inspire you to take action.
You need to get out from behind your business and start making
appearances front and center. Put a face to your brand. Create a more
humanized connection to your audience. A video with your happy
face talking excitedly about your business, will only build your
audience’s trust and ultimately build your business.
Here’s my best tips for finding your mojo on camera
– Relax, and I don’t mean just taking a couple of deep breaths. REALLY
relax. Try some meditation to get in the zone. Drink a cup of relaxing
tea. Get a massage to relieve tension. Go for a walk to clear your head.
The point is, to actually, relax.
Walk away and do something that will calm you and focus your brain
elsewhere. Then when you come back to your desk don’t hesitate, hit
record and take advantage of your relaxed state.
Looking cool, calm, and collected on camera is about being
comfortable. So keep your shoulders relaxed as well as your hands.
You’d be surprised how many people I see with hands that are tensed.
– Practice makes perfect. Ok, well, maybe not perfect, but close to it.
Practicing will help you feel more comfortable in front of the camera,
and give you confidence in delivering your topic on video.
Start with a couple of run-throughs before recording. Pay special
attention to where you are looking and avoid staring at your own
image. Keep your focus on the camera. Remember you are talking to
an audience, and you should speak to them the same as you would in
person by looking in their eyes.
Now try a couple practice runs with the camera rolling. Don’t forget
that just because you’re recording the video in your home office or at
the kitchen table that it means you can be super casual.
Be aware of your movements. Don’t fix your hair, bit your fingernails,
fold the laundry, or do any other activity that is distracting or will turn
your views off. Be relaxed but make sure to maintain some
Instead of looking down at your notes, pull up your video script on
your computer or tape a printed version from your tripod to read
from. Sort of like an impromptu teleprompter. This is something
I’ve been trying out and it looks way more professional. I suffer
from short term memory loss because of a brain incident, so I need
to have access to my script.
– Script your videos. Winging it might seem like a good idea at first,
but spontaneity doesn’t work with videos, trust me. When the
purpose of your video is to provide information on a specific topic or
to teach something, then having a script is a must.
When your information is written out, in the order you want to discuss
it, you’ll be able to deliver your information in a much smoother way.
A script will help you to remember all the important points you want
to cover. Trying to remember everything off the top of your head is a
sure way to forget something.
Writing a script isn’t hard or all that time-consuming. If you’re not sure
where to start, I’ve got your back. You can get instant access to my
free Workbook For Writing Effective Video Scripts below.
– Be conversational. Talk to your audience the same way you would
talk to someone in person. Try not to read directly from your script.
You’ll end up coming across as robotic, and that’s not the way to get
your audience to stick around for the whole video.
Inject some personality, and be energetic. If you deliver your topic in a
monotone drone-like way, you’ll bore your viewers into a nap or
worse they’ll click out.
Humanize your video by talking to your audience in a conversational
tone. Be informative, but keep it fun and personable.
Don’t forget to smile. If you’re excited about the topic you’re talking
about, then so will your viewers. They will be more engaged and will
connect with you better.
– Record at YOUR best time. If you’re not a morning person, then don’t
record videos at that time of day. Simple but I think a lot of people
force themselves to do things when it’s not the right time for them.
This will only add to your stress and overwhelm, and it WILL come
across in your video.
Videos should be done when you are at your best. You should only sit
down and record when you’re alert and have the energy. If you’re
struggling to get the right feel for your videos, try recording at a
– Limit distractions. Turn off your cell phone and any other devices or
alarms. Put up your do not disturb sign, and inform your family that
you’ll be recording.
If you have dogs and they are quiet, fine, but if they like to bark at
every sketchy leaf that moves outside, put them in another room
where they can’t be heard on your video.
You want to come across as authentic, but kids screaming, dogs
barking, the doorbell ringing or your cell phone constantly buzzing is
not the way to be authentic. Limit the distractions you can control.
– Do your hair and makeup. I saved this one for last because it can be a
touchy subject. We all want to look good on camera, but here’s the
thing, you DON’T have to look like a supermodel. Repeat that to
yourself. Like right now repeat that.
The harsh lighting of videos can make you look washed out. Even if
you don’t normally wear makeup, add at least a little color to your
face with makeup.
When it comes to hair, keep it simple, but make sure it doesn’t look
like you just rolled out of bed.
We tend to be our own worst critic, which is neither healthy to our
psyche or warranted. You don’t have to look like a perfectly
photoshopped celebrity to be effective informative or successful on
video. You just have to be yourself. Imperfection is beautiful too.
My best advice is to do as many videos as you can and do them as
often as possible. Recording on a consistent basis will make them
easier to do, and you’ll get better quicker.
I’m working on my own videos and have recorded several already. I’m
in the editing stage now and hope to have at least a couple of them
up this week.
If you only produce a video once in a great while then you’ll have the
same fear to deal with every time you hit record. The process of
getting comfortable on camera will start over from scratch each time.
So, given the fact that videos are imperative to marketing now more
than ever, you need to dive in and start recording.
Don’t get caught up in over-analyzing every video. This over-criticizing
is nothing more than fear, and at some point, you have to get over
your doubts. Do your very best and just hit publish.
The important part of including videos in your business is to
inform/educate your audience with your interesting information and
ideas. Delivering your content in more ways than one will
broaden your reach, develop brand awareness, and build on your
If this helped you hit record, let me know in the comments below
with a link to your video. I love connecting with you and want to help
you build your audience.