By: Lori Smith 

 

What’s stopping you from hitting record? Don’t like the sound of your

voice or the way you look on video? Afraid of looking like an idiot or

maybe you’re an introvert and don’t like coming out of hiding?

 

I get it. I’m an introvert, and I’m not exactly thrilled with coming out

from behind my computer screen either.

 

I wrote an article on how super important videos are and will

continue to be in your business. You can read the article here. The

statistics alone with blow your mind.

 

So, how do you get past the same ol’ hiding behind your screen

because it’s safe, to finding your mojo and killing it on video? It’s

actually kinda simple. You just DO it. It’s scary, but you just DO it. 

Stop hovering over that record button, and you just DO it. If you have

to, buy a Just Do It shirt from Nike to inspire you to take action.

 

You need to get out from behind your business and start making

appearances front and center. Put a face to your brand. Create a more

humanized connection to your audience. A video with your happy

face talking excitedly about your business, will only build your

audience’s trust and ultimately build your business.

being comfortable on camera being comfortable on video

 

 

Here’s my best tips for finding your mojo on camera

 

– Relax, and I don’t mean just taking a couple of deep breaths. REALLY

relax. Try some meditation to get in the zone. Drink a cup of relaxing

tea. Get a massage to relieve tension. Go for a walk to clear your head.

The point is, to actually, relax.

 

Walk away and do something that will calm you and focus your brain

elsewhere. Then when you come back to your desk don’t hesitate, hit

record and take advantage of your relaxed state.

 

Looking cool, calm, and collected on camera is about being

comfortable. So keep your shoulders relaxed as well as your hands.

You’d be surprised how many people I see with hands that are tensed.

 

– Practice makes perfect. Ok, well, maybe not perfect, but close to it.

Practicing will help you feel more comfortable in front of the camera,

and give you confidence in delivering your topic on video.

 

Start with a couple of run-throughs before recording. Pay special

attention to where you are looking and avoid staring at your own

image. Keep your focus on the camera. Remember you are talking to

an audience, and you should speak to them the same as you would in

person by looking in their eyes.

 

Now try a couple practice runs with the camera rolling. Don’t forget

that just because you’re recording the video in your home office or at

the kitchen table that it means you can be super casual.

 

Be aware of your movements. Don’t fix your hair, bit your fingernails,

fold the laundry, or do any other activity that is distracting or will turn

your views off. Be relaxed but make sure to maintain some

professionalism.

 

TIP:

 

Instead of looking down at your notes, pull up your video script on

your computer or tape a printed version from your tripod to read

from. Sort of like an impromptu teleprompter. This is something

I’ve been trying out and it looks way more professional. I suffer

from short term memory loss because of a brain incident, so I need

to have access to my script.

 

– Script your videos. Winging it might seem like a good idea at first,

but spontaneity doesn’t work with videos, trust me. When the

purpose of your video is to provide information on a specific topic or

to teach something, then having a script is a must.

 

When your information is written out, in the order you want to discuss

it, you’ll be able to deliver your information in a much smoother way.

script will help you to remember all the important points you want

to cover. Trying to remember everything off the top of your head is a

sure way to forget something.

 

Writing a script isn’t hard or all that time-consuming. If you’re not sure

where to start, I’ve got your back. You can get instant access to my

free Workbook For Writing Effective Video Scripts below.

– Be conversational. Talk to your audience the same way you would

talk to someone in person. Try not to read directly from your script.

You’ll end up coming across as robotic, and that’s not the way to get

your audience to stick around for the whole video.

Inject some personality, and be energetic. If you deliver your topic in a

monotone drone-like way, you’ll  bore your viewers into a nap or

worse they’ll click out.

Humanize your video by talking to your audience in a conversational

tone. Be informative, but keep it fun and personable.

Don’t forget to smile. If you’re excited about the topic you’re talking

about, then so will your viewers. They will be more engaged and will

connect with you better.

– Record at YOUR best time. If you’re not a morning person, then don’t

record videos at that time of day. Simple but I think a lot of people

force themselves to do things when it’s not the right time for them.

This will only add to your stress and overwhelm, and it WILL come

across in your video.

Videos should be done when you are at your best. You should only sit

down and record when you’re alert and have the energy. If you’re

struggling to get the right feel for your videos, try recording at a

different time.

– Limit distractions. Turn off your cell phone and any other devices or

alarms. Put up your do not disturb sign, and inform your family that

you’ll be recording.

If you have dogs and they are quiet, fine, but if they like to bark at

every sketchy leaf that moves outside, put them in another room

where they can’t be heard on your video.

You want to come across as authentic, but kids screaming, dogs

barking, the doorbell ringing or your cell phone constantly buzzing is

not the way to be authentic. Limit the distractions you can control.

– Do your hair and makeup. I saved this one for last because it can be a

touchy subject. We all want to look good on camera, but here’s the

thing, you DON’T have to look like a supermodel. Repeat that to

yourself. Like right now repeat that.

The harsh lighting of videos can make you look washed out. Even if

you don’t normally wear makeup, add at least a little color to your

face with makeup.

When it comes to hair, keep it simple, but make sure it doesn’t look

like you just rolled out of bed.

We tend to be our own worst critic, which is neither healthy to our

psyche or warranted. You don’t have to look like a perfectly

photoshopped celebrity to be effective informative or successful on

video. You just have to be yourself. Imperfection is beautiful too.

Conclusion

 

My best advice is to do as many videos as you can and do them as

often as possible. Recording on a consistent basis will make them

easier to do, and you’ll get better quicker.

I’m working on my own videos and have recorded several already. I’m

in the editing stage now and hope to have at least a couple of them

up this week.

If you only produce a video once in a great while then you’ll have the

same fear to deal with every time you hit record. The process of

getting comfortable on camera will start over from scratch each time.

So, given the fact that videos are imperative to marketing now more

than ever, you need to dive in and start recording.

Don’t get caught up in over-analyzing every video. This over-criticizing 

is nothing more than fear, and at some point, you have to get over

your doubts. Do your very best and just hit publish.

The important part of including videos in your business is to

inform/educate your audience with your interesting information and

ideas. Delivering your content in more ways than one will

broaden your reach, develop brand awareness, and build on your

business’ success.

If this helped you hit record, let me know in the comments below

with a link to your video. I love connecting with you and want to help

you build your audience.

 

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