By: Lori Smith
I’m taking you behind the scenes and giving you a look into how I set
my business goals and achieve them. But, before we get started I
want to be completely honest here. I don’t always reach all my goals.
And that’s ok.
What’s important is that you set some kind of goals. If you don’t, then
what’s the point? Why work so hard at something if you don’t know
what you’re working for? Having goals gives you and your business
I set new goals for my business each year that are actionable (will
drive my business forward) and attainable (something I can actually
The key, to setting any kind of business goals is having a blueprint to
achieve them. If all you do is set goals without mapping out a plan on
how to reach them, then they’re useless.
How I Set My Business Goals
At the beginning of the year, I will set 2 to 3 goals. Any more than this
is not practical, at least not for me. If I’m going to set goals, I like to be
able to devote the time and effort it takes to achieve those goals. If
you set too many, you will end up spreading yourself too thin and fail.
I like to set a date I want to achieve each goal by. I share this with at
least 1 person. This keeps me accountable.
So, for example, a business goal I might set would be to write an
ebook. This is not something I plan on doing this year, but you get the
idea. I try to set two bigger goals and one smaller goal. I feel this is a
realistic number of goals to move your business forward.
Write Word Studios started out as a goal, and look where I am now.
I’m currently working on designing a new website in WordPress
because my business has grown faster than I expected.
Break Annual Goals Into Smaller Goals
Annual goals are the big picture, but it’s important to break down
your annual goals into more manageable smaller goals. This will, keep
you sane. Trust me. I do this by devising a plan of action for each
If you don’t divide those big goals into smaller ones, then you could
end up getting discouraged and give up. And that’s not going to do
you or your business any good.
Break Smaller Goals Down Into Specific Monthly/Weekly Tasks
Next, I plan out what steps I need to take each month to accomplish
the smaller goals. From there I break it down even further into weekly
tasks. These are the things I need to do weekly or daily, in order to
actually meet my monthly, quarterly, and ultimately, my annual goals.
Keep Your Why In Mind
It’s important to set business goals, but if you don’t know what the
end purpose of your goal is, then what’s the purpose of setting it in
the first place.
Say you want to gain 5,000 new email subscribers by a certain date,
why do you want to achieve this? Any goal I set for myself has some
end purpose. Whether it’s to gain authority in my niche or to help me,
make more money, I always have a why.
Keep Track Of Your Progess
Set up some way to track your progress. Knowing what tasks you’ve
completed and what still needs to be done will keep you on course
for reaching your goals.
I use a separate planner to track my progress. I write out my monthly
goals and then plan out my weekly tasks quarterly. Each day I open it
up alongside my blog planner so I can see everything I need to do
that day. Anything on my task list that I don’t get done, I reschedule
for the next day.
I have enough to keep track of between my normal everyday business
and client work, so I try to keep it simple. I prefer, to physically write
things down. There’s just something about having it on paper that
works for me, but you could try a task management system like
Centrallo. They have a free version and it it’s easy to use.
Setting business goals are about realizing your dreams. But, to get
there, you have to have a plan of action to achieve your goals.
Wandering aimlessly through your business journey with no clear
direction will lead you down a path to Nowheresville. Not a real place.
I made it up….hahaha.
The point is, it’s not too late to start setting some goals for your
business and devising an actionable plan to achieve them. So open
up your notebook or fire up your digital task manager and start